[Week 1] NPTEL Global Marketing Management Assignment Answers 2024

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NPTEL Global Marketing Management Week 1 Assignment Answers 2024

1. Which of the following marketing strategy has an ethnocentric orientation?

  • Export marketing
  • Domestic marketing
  • Both export marketing & domestic marketing
  • International marketing
Answer :- 

2. International marketing has __________ orientation.

  • Ethnocentric
  • Regiocentric
  • Geocentric
  • Polycentric
Answer :- 

3. The Porter’s Diamond Model details the determinants of country’s _________.

  • National competitive advantage
  • Domestic competitive advantage
  • Factors of production
  • Factors of endowment
Answer :- 

4. According to the internalization or transaction cost theory a company’s _______ gives it sustained competitive advantage.

  • Skills
  • Labour
  • Proprietary expertise
  • Resources
Answer :- 

5.Which of the following economic systems involve the public, cooperative or social ownership of the means of production in the framework of a market economy.

  • Market socialism
  • Centrally planned capitalism
  • Centrally planned socialism
  • Market capitalism
Answer :- 

6. A country’s __________ is represented by its firms’ domestic and international productive capacity.

  • Competitiveness
  • Power
  • Resource
  • Strength
Answer :- 

7. The acronym TRIPS stands for:

  • Trade Related aspects of Intellectual Property
  • Tariff Related aspects of Intellectual Property
  • Trade Relation aspects of Intellectual Property
  • Trade Related aspects of International Property
Answer :- 

8. Which indication is used to identify goods having special characteristics originating from a definite geographic territory?

  • Trademark
  • Industrial design
  • Patents
  • Geographical indication
Answer :- 

9. What are regional trade agreements (RTAs) as per WTO?

  • Reciprocal trade agreements between two or more partners
  • Unilateral trade agreements
  • Regional treaties
  • Domestic trade
Answer :- 

10. Which of the following is NOT a type of Regional Economic Arrangements?

  • Free Trade Areas
  • Customs Union
  • Parliament
  • Economic Union
Answer :- 

NPTEL Global Marketing Management Week 0 Assignment Answers 2024

1. When a person’s income exceeds $20,000, people tend to enjoy similar educational levels, academic and cultural backgrounds, lifestyles, and:

  • investment strategies.
  • occupations.
  • access to information.
  • ability to own a computer.
Answer :- 

2. Marketing includes the entire company’s:

  • quality orientation.
  • market orientation.
  • cost orientation.
  • production orientation.
Answer :- 

3. International trade and foreign production are increasingly managed on a _________________________. 

  • global basis
  • transnational basis
  • national basis
  • regional basis
Answer :- 

4. In the next 10 to 20 years, the greatest commercial opportunities are expected to be found increasingly in te_______________________.

  • big emerging markets (BEMs)
  • African Markets
  • Asian Markets
  • Latin American Markets
Answer :- 

5. The Internet offers advantages to international advertisers which include:

  • global reach
  • interactivity
  • precision (precise information)
  • all of the above
Answer :- 

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