[Week 1 to 3] NPTEL Marketing Management – I Assignment Answers 2023

Marketing Management - I
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NPTEL Marketing Management – I Assignment Solutions

NPTEL Marketing Management – I Week 3 Assignment Answers 2023

1. What is the primary purpose of a Marketing Information System (MIS)?

To automate the process of creating marketing materials
To track employee performance in the sales department
To collect, analyze, and distribute relevant marketing information
To manage financial transactions within the marketing department

Answer :- c

2. What does “Marketing Intelligence” refer to in the context of business?

The use of artificial intelligence to automate marketing campaigns
The process of gathering competitive insights through industrial espionage
The practice of analyzing internal financial data for marketing strategy development
The systematic collection and analysis of external data to inform Marketing decision-making

Answer :- d

3. An airline has been experiencing a decline in customer satisfaction scores over the past year. To identify the underlying causes, they decide to conduct a detailed investigation. What is the primary focus of the marketing research problem in this scenario?

Identifying the reasons behind the decrease in customer satisfaction scores
Evaluating the feasibility of introducing a new loyalty program for frequent flyers
Determining the most cost-effective pricing strategy for airline tickets
Analyzing the profitability of different flight routes for the airline

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Course NameMarketing Management – I
CategoryNPTEL Assignment Answer
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NPTEL Marketing Management – I Week 2 Assignment Answers 2023

1. Which growth strategy involves introducing current products into new markets or segments?

  • Penetration
  • Product Development
  • Market Development
  • Diversification
Answer :- c

2. Which value discipline focuses on delivering high-quality products or services that push the boundaries of innovation and performance?

  • Operational Excellence
  • Product Leadership
  • Customer Intimacy
  • Market Leadership
Answer :- b

3. In which type of competitive environment do a few large companies dominate the market and often engage in strategic interactions with each other?

  • Pure Competition
  • Oligopoly
  • Monopoly
  • Monopolistic Competition
Answer :- b

4. Which competitive force, according to Porter’s Five Forces framework, examines the possibility of other products or services fulfilling the same function as the one offered in the market?

  • Determinants of Supplier Power
  • Determinants of Substitution Threats
  • Determinants of Buyer Power Bargaining Leverage
  • Rivalry Determinants
Answer :- b

5. In GE’s Strategic Planning Grid, what two factors are typically assessed to evaluate business units?

  • Market Share and Market Growth
  • Business Strengths and Industry Attractiveness
  • Customer Loyalty and Employee Satisfaction
  • Product Quality and Profit Margins
Answer :- b

6. Which category of the BCG Matrix represents products that have a high market share in a high-growth market?

  • Star
  • Question Mark
  • Cash Cow
  • Dog
Answer :- a

7. The strategy of a company is to create niche products for a small segment of customers by understanding their needs and wants. This can be categorized under which of the Porters generic strategies:

  • Cost Leadership
  • Differentiation
  • Focus
  • None of these
Answer :- c

8. Within the PESTEL framework, which factor considers the influence of cultural norms, demographics, and lifestyle changes on a business environment?

  • Political
  • Economic
  • Social
  • Legal
Answer :- c

9. Which of the following statements regarding characteristics of core competencies is incorrect?

  • It should be applicable to a wide variety of markets
  • It should be valued by the customers
  • It should be able to generate competitive advantage
  • It should be easy to replicate
Answer :- d

10. In a SWOT analysis, which of the following represents an external factor that could potentially harm the organization and is beyond its control?

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
Answer :- d
Course NameMarketing Management – I
CategoryNPTEL Assignment Answer
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NPTEL Marketing Management – I Week 1 Assignment Answers 2023

1. Which of the following statements supports the sales-driven approach to the marketplace?

  • Revenue growth is the ultimate motive of a business
  • Profit maximization is the ultimate motive of a business
  • A superior product can drive sales in a company
  • Sales and profit maximization are dependent on customer value
Answer :- a

2. In the context of marketing strategy, which set of principles involves dividing the market, selecting the most attractive segments, and crafting a unique brand perception?

  • Market Research, Promotion, Branding
  • Specialization, Expansion, Awareness
  • Segmentation, Targeting, Positioning
  • Market Penetration, Advertising, Differentiation
Answer :- c

3. The TATA Nano’s failure can be attributed to:

  • High-quality materials used in its production.
  • A strong and innovative marketing campaign.
  • Overpriced positioning compared to luxury cars.
  • Misalignment with its target audience’s perceptions and aspirations.
Answer :- d

4. What is the primary marketing strategy that Disneyland employs to create a unique and memorable customer experience?

  • Offering the lowest ticket prices in the industry.
  • Focusing exclusively on thrill rides and roller coasters.
  • Implementing innovative technology for virtual experiences.
  • Providing immersive storytelling, magical environments, and exceptional customer service.
Answer :- d

5. What is a distinctive aspect of the customer service at the Taj Mahal Hotel, Mumbai?

  • Strictly adhering to a self-service model for guests.
  • Delivering personalized and luxurious experiences with attention to detail.
  • Offering standardized experiences to all guests.
  • Providing basic amenities without any additional services.
Answer :- b

6. Which characteristic of services often poses challenges in maintaining consistent quality due to factors like human involvement and individualized experiences?

  • Tangibility
  • Heterogeneity
  • Perishability
  • Inseparability
Answer :- b

7. The term “The Customer Service Perception Gap” refers to:

  • The difference between the quality of customer service provided and the customer’s expectations.
  • The time it takes for a customer service representative to respond to an inquiry.
  • The gap between various communication channels used for customer service.
  • The interval between customer service training sessions
Answer :- a

8. Which of the following represents the correct chronological order of the evolution of marketing concepts?

  • Product focus, Production focus, Selling, Marketing, Holistic Marketing, Market Orientation
  • Production focus, Product focus, Selling, Marketing, Market Orientation, Holistic Marketing
  • Selling, Product focus, Production focus, Marketing, Market Orientation, Holistic Marketing
  • Production focus, Selling, Product focus, Marketing, Market Orientation, Holistic Marketing
Answer :- b

9. Which components are integral to the concept of Holistic Marketing, emphasizing creating a comprehensive and unified approach to marketing strategies?

  • Internal Marketing, Integrated Marketing, Relationship Marketing, Socially Responsible Marketing
  • Product Marketing, Competitive Marketing, Promotional Marketing, Targeted Marketing
  • Traditional Marketing, Digital Marketing, Viral Marketing, Guerrilla Marketing
  • External Marketing, Profit Maximization, Transactional Marketing, Reactive Marketing
Answer :- a

10. Green marketing focuses on promoting products and practices that:

  • Use green color in their branding.
  • Target niche markets exclusively.
  • Emphasize environmental sustainability and responsibility.
  • Include digital elements in their marketing campaigns.
Answer :- c
Course NameMarketing Management – I
CategoryNPTEL Assignment Answer
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